Earlier this year, Instagram experimented with design tweaks, to stop showing the number of likes to users other than the post’s author. So, if you posted on your Instagram handle about the exotic holiday you are on, people seeing that post…
India has traditionally had a love-hate relationship with gaming. Despite parental focus on academics (and dislike towards gaming), gamers are enjoying the benefits of an exploding mobile ecosystem. This demand surge makes the industry poised for growth. To scale and grow, gaming…
Governments worldwide, experience the n…
A startup journey is no less than a rol…
Further to our analysis of ‘Study from Facebook’, a recent development caught our eye — Facebook launched what it refers to as a ‘market research app’ — Facebook Viewpoints. At this stage, it sounds pretty much an extension of Facebook’s June 2019 launch of Study from Facebook. Users are…
“Let Love Go Places,” said Yatra.…
In today’s times, Analytics is an integral part of businesses, irrespective of their size. Home brokers analyse buyer behaviour and background to ascertain how soon a home deal can be closed. CPG brands use Analytics to assess their performance vis-à-vis…
If you have ever been targeted by an ad which wasn’t relevant to you, that’s telling of the need of user segmentation. It doesn’t just put customer cohorts of positive correlations or negative correlations together, it optimizes the data on…
A key turning point in a startup’s Analytics journey is when it has a data pipeline in place, but lacks processes for reproducible analysis, scaling up models and performing experiments. This is when they need a data custodian, to help…