What cohort analysis is to marketing, weaving yarn is to cloth. From the numbers of screen time on our phone and calories count on the treadmill to the downloads and the social media impressions, we are swimming in the large pool of…
Digital Marketing Campaigns have become the new pair of white sneakers, everyone has one. There are the ones which are executed well and then, there are the ones which are just made. As a consequence some succeed, and others fail.…
Should I spend more on Digital? Am I spending enough on TV? Is my Distribution and Pricing working? How far can I hike my price? Am I getting sufficient ROI for my marketing spends? These are oft-asked questions surrounding business,…
This blinding image is an extract from the Tech Landscape Supergraphic for 2019 (more details here); mapping over 7000 companies offering tech tools. It broadly classifies tools into Advertising, Content, Social, Sales, Data, Management. Social Media Marketing & Monitoring (S3M)…
Customer segmentation Customer segmentation is the journey of organizing your customers into segments depending on customer behavior and factors like demographics, industry, and income. These simplified customers help utilize them upfront in marketing campaigns and analyze performances based on the…
Brands leverage Social Media in myriad ways. As platforms grew, brands started experimenting with various formats to reach out to Social audiences. Estimated number of Facebook users in India amount to nearly one-fifth of India’s total population. 270million is indeed…
The Japanese are known worldwide for their politeness. Much has been said by tourists and foreign residents, in praise of how mindful the Japanese are, of people around them. Earlier this year, after Japan’s loss to Belgium in the FIFA…
Did you know that Data Science is on …
Amid the nation-wide lock-down, OTT a…
Eric Ries introduced the world to the concept of a Lean Start-up. It is a methodology designed to get companies to adopt a Build, Measure, Learn product development cycle. This emphasizes that teams quickly build an MVP (Minimum Viable Product) of a…