Category News

Data Management for Startups

Not all startups that accumulate data, end up leveraging it to its full strength. Despite a glut of data available through 3rd party tools like Google Analytics; most startups waste effort on collecting, organizing, storing it. In sum, start-ups could…

Nailing the Omnichannel Beast

Of late, both ‘traditional economy’ (eg. CPG) and ‘new economy’ industries (eg. Online marketplaces), have begun to recognize that customers flirt online and offline, with their brands. ‘O2O’ (‘offline to online’/ vice versa) the buzzword is fast turning into a…

Analytics for Ecommerce startups

Getting the E-commerce Analytics cart going Early-stage e-commerce founders often grapple with issues like marketplace setup, establishing partnerships, attracting traffic, tracking user journeys, order fulfillment, SEO/SEM and so on. The more early-stage the start-up, the more the time a founder…