Not all startups that accumulate data, end up leveraging it to its full strength. Despite a glut of data available through 3rd party tools like Google Analytics; most startups waste effort on collecting, organizing, storing it. In sum, start-ups could…
Of late, both ‘traditional economy’ (eg. CPG) and ‘new economy’ industries (eg. Online marketplaces), have begun to recognize that customers flirt online and offline, with their brands. ‘O2O’ (‘offline to online’/ vice versa) the buzzword is fast turning into a…
Getting the E-commerce Analytics cart going Early-stage e-commerce founders often grapple with issues like marketplace setup, establishing partnerships, attracting traffic, tracking user journeys, order fulfillment, SEO/SEM and so on. The more early-stage the start-up, the more the time a founder…
This article will discuss the most important questions people ask regarding data unification, along with its need and importance. 1. What is the significance of Data Today? Data and analytics can help a business predict consumer behavior, improve decision-making and…
This article will cover the critical challenges that come across while implementing data unification for any business. What is Data Unification? Unified Data is the process of blending data sources to present a single view of enterprise data. At least partially…
Introduction to Unify Data Data unification is the journey of turning raw data from multiple sources into an useful object representation, which can then be passed as input to other programs. And there we have it! The core application framework that…
SaaS Business Bay Data Unification is trending in the digital analytics era especially in Software as a service companies that are for organizations that use software to provide customers with a service. Most have some degree of control over who uses the tool…
This article will discuss the five best analytics tools for data unification trending in the market, and each analytics tool has its list of benefits and features. Rank #1 Segment Segment Tool is a popular tool that we can use…
User Segmentation Introduction User segmentation means using data and not just looking at it? Most decision-makers struggle with the deluge of digital data that comes their way. Companies collect data such as purchases, clicks, scrolls, likes, video plays, file uploads, order…
Our lives were radically shifted online…